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Pete Williams - Executive Coach, Business Mentor, Team Facilitator

Pete is a business mentor, executive coach, and leadership consultant, Adjunct Professor, and the former CEO of a world-leading innovation facility for which he successfully led an external buyout in late 2020.

He spent over a decade in C-Level positions leading and transforming commercially focused innovation organisations across Europe, in San Francisco and Tel Aviv.  

Pete is a qualified coach, NLP Practitioner, and Hogan Assessor, and takes a pragmatic approach to coaching and mentoring with the ultimate aim of helping individuals and teams to achieve their professional goals.  He coaches and mentors a wide range of people ranging from early career high potentials to 3-star generals across many verticals in organisations ranging from start-ups to large public sector bodies.

Pete is a mentor, coach, and leadership consultant, Adjunct Professor, and the former CEO of a world-leading innovation facility for which he successfully led an external buyout in late 2020.

He spent over a decade in C-Level positions leading and transforming commercially focused innovation organisations across Europe, in San Francisco and Tel Aviv.  

Pete is a qualified coach, NLP Practitioner, and Hogan Assessor, and takes a pragmatic approach to coaching and mentoring with the ultimate aim of helping individuals and teams to achieve their professional goals.  He coaches and mentors a wide range of people ranging from early career high potentials to 3-star generals across many verticals in organisations ranging from start-ups to large public sector bodies.

As an execution focused practitioner, Pete works with businesses to “operationalise strategy”, helping them make their strategic intent a reality. Working with leaders, Pete uses a range of tools to develop their collective and individual capability to better interpret and understand their contribution to strategy execution, improving accountability, and increasing delivery certainty, growing the organisational capability in the process.  Pete is best known for his ability to execute and lead change, build high performing teams, commercial models, and create shareholder value, often in complex, matrix based multinational enterprises. 

As an execution focused practitioner, Pete works with businesses to “operationalise strategy”, helping them make their strategic intent a reality. Working with leaders, Pete uses a range of tools to develop their collective and individual capability to better interpret and understand their contribution to strategy execution, improving accountability, and increasing delivery certainty, growing the organisational capability in the process.  Pete is best known for his ability to execute and lead change, build high performing teams, commercial models, and create shareholder value, often in complex, matrix based multinational enterprises. 

His sector experience spans mobile, telecoms, systems integration, and digital health, with innovation as a core theme throughout. He has over 20 years of experience volunteering at national and community levels, with a particular interest in education.

He holds a DBA in organisational psychology and sociology, with a thesis in workplace bullying, an MBA with distinction, with a dissertation in line management practicalities of managing change, and an MSc in management research that explored how leadership teams use qualitative and quantitative datasets in the workplace. He collaborates at ESADE in the Department of Operations, Innovation and Data Sciences on innovation practice, operating models, and organisations.

Pete left school at 16 with no qualifications and immediately joined the Royal Air Force, which to this day profoundly influences his belief in the importance of adaptability, teamwork, and leadership. 

Married to Jude with two grown up sons, Pete lives near Barcelona, and hails from Cardiff.

Accreditations and Membership

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